From fragmented data to one commercial backbone
Together with Profel we built one commercial backbone on Salesforce, as an embedded, hands-on partnership with as much attention for adoption as for technology.
Profel is a Belgian manufacturer of windows, doors and aluminium extrusion products, active across five European countries. The company serves both residential markets, primarily in Belgium and the Netherlands via an extensive installer network, and industrial B2B clients across Belgium, the Netherlands, Luxembourg, France and Germany.
Profel · Construction & installation · Belgium, Netherlands, Luxembourg, France, Germany
"Technology adoption only works when the organisation changes with it."
Profel needed to move away from fragmented customer and sales data spread across multiple systems and divisions. The ambition: one unified commercial backbone enabling more customer-centric operations, better lead management and improved alignment between marketing, sales and service, supporting both the residential installer network and industrial B2B operations.
Does this sound familiar?
- •Customer and sales data fragmented across multiple systems and divisions.
- •No shared 360° customer view between marketing, sales and service.
- •Limited visibility on website-generated leads and their conversion across the installer network.
- •The CRM foundation had to support both the dealer network and industrial B2B operations.
What we did.
One commercial ecosystem
Salesforce Sales, Service and Marketing Cloud implemented as one unified ecosystem, with customer, sales and service information centralised across divisions and countries.
Leads & dealer network
Lifecycle-based nurture journeys for prospect and customer engagement, dealer network intelligence to monitor installer performance and lead conversion quality, and improved visibility on website-generated leads and downstream conversion.
Adoption & change
An embedded, hands-on partnership with co-created lead management frameworks, strong focus on change management and operational support, ensuring technology adoption was matched by organisational readiness and behavioural change.
What it delivered.
Profel now has a scalable CRM and marketing automation foundation for future growth across multiple countries, with significant time savings in sales follow-up and increased transparency on dealer network performance.
Create one commercial backbone.
We help you align Salesforce and your teams so you have the same customer view and commercial flow everywhere.
