One compliant platform for 450 users across 25+ countries
Johnson & Johnson is a global pharmaceutical and healthcare company with its EMEA headquarters in Antwerp. It communicates with doctors, hospitals and pharmacists across dozens of countries, where every message must meet strict requirements.
Johnson & Johnson · Pharma & healthcare · EMEA & Asia Pacific
"One compliant platform, supported by the local teams themselves."
We started in 2013 by rolling out Oracle Eloqua across more than 20 European countries and connecting it to Salesforce. Today, this is a full-service partnership covering platform management, training, new channels and advice. After Europe, Johnson & Johnson also asked us to support Asia Pacific.
Does this sound familiar?
- •Strict rules for every communication with healthcare professionals.
- •Dozens of countries, each with its own teams and ways of working.
- •Broad adoption was needed, not just among a small group of experts.
- •Less dependence on external support.
What we did.
One connected platform
We rolled out Oracle Eloqua across more than 20 European countries in around one year and connected it to Salesforce CRM. We fully manage the platform and integration, giving every country the same solid foundation.
Local teams in control
Through a train-the-trainer programme, local teams train new users themselves. This helped the platform grow to more than 450 active users while reducing dependence on external support.
New channels and markets
We built an SMS integration that brings email and SMS together in one campaign. Mandatory product information automatically reaches more than 1,000 stakeholders across 20+ countries. The same approach expanded to Australia, New Zealand, South Korea, Japan and China.
What it delivered.
450+ active users across 25+ countries. Local teams work independently, while mandatory product information reaches more than 1,000 stakeholders automatically and accurately.
Build compliant and scalable.
We build and manage marketing automation that meets strict requirements and is widely supported by your local teams.
