Five years at the table in the Proximus teams
Five years inside the Proximus teams, from a stable platform to faster campaigns.
Proximus Enterprise is the B2B division of Belgium's largest telecom and ICT provider. It serves businesses and public organisations. Customers expect a smooth mix of digital and personal contact.
Proximus · Telecom & ICT · Belgium
"Not a classic supplier relationship, but working inside the teams themselves."
Our consultants worked inside the Proximus teams, on both strategy and execution. We bridged IT, marketing and sales, so plans actually went live.
Does this sound familiar?
- •IT, marketing and sales each worked with their own priorities and pace.
- •Long IT lead times, while the market demands fast campaigns.
- •A complex, outdated technical foundation.
- •A new way of working in teams also required new skills.
What we did.
A stable platform, step by step
We stabilised and improved the Eloqua environment and moved landing pages and forms in small, safe steps, without bringing the business to a halt.
One route for every lead
We helped build a new platform that brings marketing and sales together, with one fixed route for leads, from web form to sales. Privacy was built in, with masked phone numbers and anonymised forms. We also set up programmes for online lead generation, mobile customer acquisition and welcome communication.
What it delivered.
The knowledge sits within the Proximus teams themselves. That is exactly what we worked towards.
From a stable platform to faster campaigns.
We work inside your teams, on strategy and execution, so plans actually go live.
