All cases
Support from strategy to execution · Accountancy
From silos to scale, a PE-backed accounting group quadrupled its client base
PIA Group · Accountancy & advisory · International
Results
+406%Client growth (66 → 268/year)
OneFunnel across all entities
PE-readyScalable commercial engine
The client
A private-equity-backed accounting group with international ambitions, and a commercial engine that wasn't keeping up. Here's how we fixed that.
The challenge
Fragmented sales and marketing operations across entities, with no shared funnel or predictable pipeline.
Our approach
01
People
Sales and marketing aligned around one shared vision for marketing and sales.
02
Processes
One lead-to-cash process designed and rolled out across all entities.
03
Data
Centralised funnel reporting made visible for the first time.
04
Technology
CRM architecture standardised for scalable growth.
Expertise applied
GTM StrategyArchitecture & integrationsMarketing automationDataflow & reportingSupport from strategy to execution
