All cases
GTM Strategy · SaaS
Launching profitably, building a SaaS brand in a crowded market
Pia Go! · Accounting SaaS · Belgium
Results
40/moNew clients
19.47%Acquisition rate
5.40xProjected 3-year ROAS
The client
A new accounting SaaS platform for starters, from zero to 40 new clients per month, with a projected 3-year ROAS of 5.40.
The challenge
Launching a new SaaS brand in a saturated market, profitably, from day one.
Our approach
01
People
Lean GTM team aligned around one shared funnel vision.
02
Processes
Lead-to-trial-to-paid funnel fully designed and measured.
03
Data
ROAS and CAC tracking in place from launch.
04
Technology
Marketing automation flows that amplify the commercial team.
Expertise applied
GTM StrategyLead generation & ABMMarketing automationDataflow & reporting
