From Eloqua to a future-ready marketing ecosystem
Eneco is a leading sustainable energy supplier in Belgium and the Netherlands, with green power and sustainable solutions like solar panels and heat pumps. Since 2015 we have been an extension of the Eneco team: from data to relevant customer interaction, through every change.
Eneco · Energy · Belgium & the Netherlands
"A partnership doesn't prove itself in a pitch. It proves itself in a merger and a volatile energy market."
It started with the rollout of Oracle Eloqua, connected to Eneco's data warehouse. From that foundation we grew into an extension of the Eneco team: strategy, technology and day-to-day support in one, with an advisory board every year to review results, new opportunities and the roadmap.
Does this sound familiar?
- •Customer data spread across different systems and processes.
- •A changing business context requires flexible integration of systems and data.
- •Manual processes create unnecessary work and increase the risk of errors.
- •Need for a more data-driven and scalable approach to customer engagement.
What we did.
Marketing automation
We rolled out Oracle Eloqua and connected it to the SAS data warehouse and CRM systems. Parts of the IT and marketing architecture were redesigned for better scalability. Around that foundation we built customer communication that follows the customer's lifecycle, from sign-up to moving house or cancelling, and made meter readings at sign-up and departure fully digital.
Partner in and with the team
Today we work as an extension of the Eneco team: strategy, technology and day-to-day support in one. We brought systems, data and marketing together during the merger between Eneco and Eni and supported the integration with billing platforms during the strong energy price volatility of the Covid period.
What it delivered.
Customer communication that automatically follows the customer's lifecycle, less manual work and more reliable customer data. A platform that gets stronger every year through the advisory boards, and a partnership that kept running through a merger and a volatile energy market.
"BeBold has proven to be a reliable partner in setting up challenging marketing automation initiatives that help us in the ever-changing landscape of the energy market."
Big missions need long-term partners.
Not every growth journey fits into a six-month project. For organisations in transformation, we co-build a commercial engine that holds up through technology and organisational cycles alike.
