A closer look at search marketing, and one dashboard to steer it
A thorough SEM audit, a Looker Studio dashboard and a clear roadmap for what comes next.
Eduard · Manufacturing · Trailers · Europe
"Good search marketing starts with knowing what every campaign really delivers."
We took a close look at Eduard's search marketing: tracking, campaigns, website and findability. We pulled all the data into one Looker Studio dashboard, so the team can see for itself what works and what does not. Based on the audit, we built a roadmap of concrete next steps, ranked by impact.
Does this sound familiar?
- •No clear picture of what the search campaigns were really delivering.
- •Data scattered across Google Ads, Google Analytics and other sources.
- •Tracking that was no longer up to date.
- •A campaign structure without enough detail to keep a close eye on costs.
- •Online results were hard to link to what happens at the dealers.
What we did.
Full SEM audit
We analysed campaign structure, keywords, costs and conversions and mapped out quick wins and technical optimisations.
Tracking and reporting
We reviewed events, consent and attribution and brought all search data into one Looker Studio dashboard that the marketing team can monitor itself.
Prioritised roadmap
We defined the next steps across five tracks: tracking, website, SEA, SEO and content, and strategy. Every initiative was ranked by impact.
What it delivered.
Marketing now tracks the numbers itself in one dashboard, with a clear view of what works and a concrete roadmap towards better tracking, cost per lead by channel and cost per acquisition by dealer.
Bring the numbers into one place.
We show what works, where budget is being lost and which improvements will have the greatest impact first.
