Creating a scalable foundation for marketing
From a complex marketing environment to a stable foundation built to support future growth.
DPG Media is the largest media group in the Benelux. From Belgium and the Netherlands it brings news, television, radio and a wide range of online platforms to a broad audience, with a digital ecosystem that reaches millions of people every day.
DPG Media · Media & entertainment · Benelux
"A platform that slows down slows your entire commercial engine."
DPG Media's Marketing cloud environment had grown with the company, and with that growth came technical debt. Outdated data structures, redundant automations, code that was no longer optimised. Nothing dramatic on its own, but together enough to affect the pace of campaigns and the stability of the ecosystem.
Does this sound familiar?
- •Your marketing automation platform is getting slower and harder to manage.
- •Outdated data structures weigh on every new campaign.
- •Nobody dares touch the oldest automations anymore.
- •Technical debt is blocking the next step in personalisation.
What we did.
Architecture & integrations
Embedded technical authority within the team. Redundant automations consolidated, code modernised and the ecosystem cleaned up into a robust, high-performance whole.
Marketing automation
The technical 'Way of Working' for campaign setup and automation management standardised. Internal teams trained to carry that new standard themselves.
Dataflow & reporting
The SFMC environment audited to identify and clean up outdated data structures. Noticeable speed gains and a future-proof foundation for further growth.
What it delivered.
An SFMC environment free of technical debt, with an internal team that maintains the pace themselves. Stable platform, faster operational rhythm, and room for the next generation of campaigns.
Get the house in order first, then scale.
Many marketing automation platforms stall under accumulating technical debt. We help you clean up, professionalise and give your team back control.
