One GTM standard for a global industrial group
More than 100 production and sales locations, each with its own rhythm. We helped AVK speak one GTM language globally, without losing local effectiveness.
AVK · Industrial valves & infrastructure · Global (100+ entities)
"Global leadership doesn't start with a tool. It starts with one shared way of working."
AVK had grown large through acquisitions and local autonomy. Strong product, strong markets, but no common digital playing field. Every entity had its own tools, its own tracking, its own interpretation of the brand. Driving centrally felt like pushing against 100 soft walls at once.
Does this sound familiar?
- •100+ entities each with their own digital approach and tools.
- •Brand positioning differs by country, by market, by team.
- •No real-time visibility into performance across the group.
- •CRM and marketing automation discussions keep stalling on architecture.
What we did.
GTM Strategy
Strategic workshops with marketing and sales teams to sharpen brand positioning and messaging frameworks, not imposed from headquarters, but as shared ownership across entities.
Architecture & integrations
The strategic roadmap for a global HubSpot implementation designed. One scalable architecture combining local flexibility with global consistency.
Dataflow & reporting
Existing systems audited and GA4 + Google Tag Manager reconfigured. Real-time performance insights via Looker Studio, visible across all entities for the first time.
What it delivered.
One GTM standard across 100+ entities. Local autonomy preserved, global control gained, and a scalable digital foundation for the next growth phase.
One GTM language starts with shared ownership.
Whether it's post-acquisition integration or a fragmented brand portfolio, we always start by understanding how things really work on the ground.
