A digital approach that grows with VUB
A modern university with thousands of students, hundreds of research groups, and a wide range of communication needs.
Vrije Universiteit Brussel (VUB) is a leading modern university based in Brussels, with approximately 15,000 students, over 150 research groups and around 6,000 employees. The university plays a central role in higher education, research and public engagement.
VUB · Higher education · Belgium
"Adoption does not start with the platform, but with the people who use it every day."
VUB was looking to strengthen its digital communication capabilities and improve the effectiveness of its student and stakeholder engagement processes. The objective: a scalable marketing automation platform supporting recruitment, communication and engagement activities across multiple faculties and departments, integrated with the existing CRM environment.
Does this sound familiar?
- •Digital communication across faculties and departments needed strengthening.
- •Recruitment, communication and engagement activities called for one scalable platform.
- •The new platform had to integrate with the existing CRM environment.
- •Long-term adoption required training, knowledge transfer and ongoing support.
What we did.
Implementation & integration
Oracle Eloqua implemented within the VUB IT landscape and integrated with Salesforce CRM for centralised data and campaign management.
Training & knowledge transfer
Structured requirement gathering across marketing and administrative stakeholders, followed by tailored training sessions. Marketing teams now independently manage campaigns and automation workflows.
Sustainable support
A support model established for continuous assistance on both technical and marketing-related questions, embedding the platform within daily marketing activities.
What it delivered.
The collaboration combined implementation, enablement and ongoing support in one continuous partnership. VUB now has a platform that scales, with teams that use it independently.
From implementation to lasting adoption.
We help you not only implement marketing automation, but embed it with training, knowledge transfer and ongoing support.