One way of following up leads in every region
We bridged the central marketing vision and the technical execution in the regions. From a fixed way of following up leads to the move to a new platform.
Recticel is a European leader in insulation solutions. It works within a complex network of architects, contractors and regional branches.
Recticel · Industry · Insulation · Europe
"Visibility on leads stopped at the border of each region."
Every region worked with its own systems, its own data and its own definitions. Marketing and sales looked at separate numbers, outdated tools slowed down every new campaign, and central plans clashed with local technical reality.
Does this sound familiar?
- •Visibility on leads stopped at the border of each region.
- •Marketing and sales worked with separate data and definitions.
- •Outdated tools that slowed down every new campaign.
- •Central plans clashed with local technical reality.
What we did.
From central to local
The central marketing vision translated into what works locally in the regions, so the strategy actually lands with the teams who use it.
Marketing automation
A fixed, automated way to follow up leads. The move to Salesforce Marketing Cloud safely guided, all the way to go-live in the regions.
Dataflow & reporting
CRM and marketing automation connected, so all numbers come together in one place. For the first time, visibility on leads across all regions.
What it delivered.
For the first time, visibility on leads across all regions. Every lead is followed up the same way, Salesforce Marketing Cloud is live in the regions and the local teams have fully adopted it.
Driving globally requires local buy-in.
We help you build a GTM engine that is globally consistent and locally effective, without one undermining the other.
