A scalable commercial engine, ready for acquisition
From a growing SaaS company to a strategic acquisition target. We helped build the scalable commercial engine that supported international growth while maintaining profitability and efficiency.
Appmiral is a leading provider of branded mobile event applications for music festivals, sporting events and corporate audiences across Europe and the United States. Following a period of accelerated growth, Appmiral was acquired by CM.com in 2023, becoming a flagship component of its international event and ticketing portfolio.
Appmiral · Event tech / SaaS · Europe & United States
"Rapid growth needs a commercial engine that can scale with it."
Appmiral had a strong product and international ambitions, but the growth needed to be supported by a predictable growth model. The objective was to align marketing, sales and customer success around shared goals, data and processes. BeBold was selected as a strategic growth partner to design and operationalize this commercial framework.
Does this sound familiar?
- •Supporting rapid growth with a scalable commercial engine.
- •Enabling international expansion without losing profitability or efficiency.
- •Aligning marketing, sales and customer success around shared goals, data and processes.
- •Supporting increasing acquisition volumes with a predictable growth model.
What we did.
Go-to-market strategy
A phased digital growth strategy aligned with international expansion ambitions, with buyer journeys, scalable lead generation funnels and optimized positioning and messaging for event organizers and festival audiences.
Marketing automation
HubSpot CRM and marketing automation implemented as the central commercial platform, with continuous optimization of SEO, SEA, conversion flows and customer nurturing programs.
Dataflow & reporting
Attribution models and live performance dashboards for data-driven decision-making. Sales, marketing and customer success processes aligned into one integrated commercial engine, with internal teams enabled through coaching, playbooks and best-practice workshops.
What it delivered.
The combination of strategic growth planning, operational execution and data-driven decision-making enabled Appmiral to scale rapidly while building the commercial maturity required for a successful exit. Result: 86% year-over-year increase in online revenue, 20x ROAS, 5.7x ROI and a successful acquisition by CM.com in 2023.
"It's fantastic to work with BeBold. They genuinely go that extra mile to get to know your business, your clients and your ambitions. We always know exactly where we stand, how much budget we've spent and what our ROI is."
Make your growth investable.
Investors don't buy a story, they buy a predictable commercial engine. We help you make that visible in the language they understand.
