One marketing platform for an entire continent.
Mazda Motor Europe wanted to move from fragmented offline communication to a scalable omnichannel engine, in more than 20 countries. We did it in 11 months.
Mazda Motor Europe · Automotive · Europe · 30+ countries
"In 2019, Mazda wasn't looking for a vendor. They were looking for someone flexible enough to move with them and experienced enough to lead. The conversation started simply: what can be better?"
The challenge was as clear as it was complex: more than 20 national sales companies, each running their own campaigns and ways of working. No centralised tools, barely any visibility into customer behaviour, and a shift to multi-channel that kept being delayed. We didn't start with a big bang. We started with three countries.
Does this sound familiar?
- •You have dozens of local teams each doing their own thing, well-intentioned, but not scalable.
- •Customer behaviour is barely measurable because systems don't talk to each other.
- •The shift from offline to multi-channel keeps getting postponed because nobody knows where to start.
- •Driving centrally without losing local flexibility seems impossible.
What we did.
Marketing automation & AI
Oracle Eloqua implemented via an MVP approach with three pilot countries as the testbed. After feedback and refinement, rolled out to 19 additional countries. Flows that work, and that local teams can operate themselves.
Architecture & integrations
A centralised setup integrated with Siebel and connected to PowerBI, OBIEE and Looker Studio. Centralised control where it matters, local flexibility where it counts.
Support from strategy to execution
Not a one-off implementation. We built the Champions programme: an internal network of power users that spreads new functionality, shares best practices and keeps knowledge alive, long after go-live.
Enablement & training
Foundation and advanced training for all local marketing teams as part of the rollout. So that every NSC not only had access to the platform, but could actually work with it.
What it delivered.
Started with three countries. Ended with a continent.
"The BeBold team stood out for their experience and the very hands-on attitude of the young and dynamic team. In a short time we achieved a great deal by truly working as one team towards a shared goal."
You don't need to start big. You need to start right.
We almost always begin with a GTM scan, so we understand what works for your market before we start building.
