Making a brand visible. And keeping it that way. On two markets at once.
EasyPost had a strong product and a clear culture. What was missing was a consistent, recognisable online presence, in Belgium and in France. We built that together.
EasyPost · Logistics & post · Belgium · France
"In 2022 EasyPost asked us to professionalise their online presence. We started with a thorough social media audit, not to change things immediately, but first to understand what was there and what was missing."
Based on those insights we built a strategy that connected with their brand, their audience and their way of working. Monthly editorial meetings, consistent templates, data-driven adjustments. When EasyPost acquired the French company Pretri and made its move into France, we scaled alongside them, without neglecting the Belgian foundation.
Does this sound familiar?
- •Your brand is strong, but your online presence doesn't yet reflect that.
- •Content is produced ad hoc, without a common thread, without consistency.
- •You want to grow into a new market, but don't know how to build brand trust from scratch.
- •Job vacancies aren't attracting the right candidates because the culture isn't visible.
What we did.
GTM Strategy
Monthly editorial alignment as the strategic backbone. Every post connected to EasyPost's broader marketing goals, not standalone content, but a coherent brand story.
Lead generation & ABM
Two targeted employer branding campaigns with visuals and quotes from EasyPost employees. The people behind the brand became the brand, and attracted the right candidates.
Content production & social
Consistent presence on four channels in Belgium and France. Brand-aligned templates that translated EasyPost's core values to each platform, in both languages.
Dataflow & reporting
Regular data-driven analyses to adjust campaigns. Not evaluating after the fact, continuously optimising, so the impact of every piece of content stayed at its maximum.
What it delivered.
Not working for EasyPost. Working as part of their team. That's the difference.
"Our social media presence is thriving thanks to BeBold's efforts. They deliver content that seamlessly fits our brand, as if they are an integral part of the EasyPost team."
A strong brand isn't built in a single campaign.
We always start by understanding where you stand before we change anything. A GTM scan gives us the full picture, then we start building.
