Paid media intelligence
Multi-source paid media analytics, data harmonisation and an AI agent that proactively optimises campaigns.
Marketing data lives scattered across Meta, Google, GA4, the website and configurators, and paid connectors such as Supermetrics or Funnel drive up the cost fast. We built a proprietary ingestion and harmonisation layer that brings those sources together without external connector licences, and maps the full lead gen funnel (from impression to configurator to lead) with an attribution model the brand defines itself. On top of the reporting sits a conversational agent that proactively surfaces insights, lightens the monthly reporting cycle and suggests concrete optimisations, usable through visualisations or natural language. The cherry on top: a campaign ideation tool that combines channels, goals, messaging, product types, brand guidelines and imagery into campaigns you can publish or brief out straight away.
6 modules, one workable layer.
Multi-source ingestion
Custom connectors for Meta Ads, Google Ads, GA4, website and configurators, without a paid middle layer like Supermetrics or Funnel.
Native platform reports
Every channel gets a dashboard in its own language, campaigns, search terms, creatives and conversions exactly as you know them from the platform.
Data harmonisation & attribution
A harmonisation layer mapping native fields to canonical metrics. Cross-platform funnel analysis and an attribution model the brand defines itself (first-touch, last-touch, linear or custom logic).
Full-funnel intelligence
From impression to page view to configurator to lead, one view of the entire lead gen funnel, including website and configurator events.
Conversational agent
An AI assistant that pushes insights proactively, lightens the monthly reporting cycle and proposes campaign optimisations. Work visually or ask in natural language, you choose how you interface with the numbers.
Campaign ideation
Combines channels, campaign goals, messaging, product types, brand guidelines and imagery into concrete campaign proposals, ready to publish, build on or brief out to an external agency.
A look at the actual working environment.
Screenshots from the live Arc, brand-specific context adaptable to any sector, channel mix and funnel.
Native platform reports
Every platform, Google Ads, Meta, GA4, rebuilt in the canonical format, with filters, export and model-level views for a dealer network.
Combined reports
The full funnel across sources: impressions → sessions → configurator → conversions. One metric harmonisation layer, no apples-to-sessions comparisons.
Insights & conversational analysis
Proactive insights with suggested actions, plus a chat grounded in your connected data, ask about anomalies, channel performance or campaign suggestions.
Campaign Manager
One wizard for goal, model line, audience, creative, budget and Arc Studio, pulls visuals from the website and generates concept direction and ad concepts, ready to publish or brief out.
Beyond marketing: finance, sales, ops & integrations.
Every toolbox has an AI Assistant (Claude-powered) and a Report Builder that generates narrative reports or spreadsheets.
Sources
- Meta Ads
- Google Ads
- GA4
- Website & configurators
- Custom CSV upload
Reporting
- Native platform reports
- Cross-platform funnel
- Attribution comparison
- Executive summaries
AI agent
- Proactive insights
- Natural language Q&A
- Optimisation proposals
- Reporting assist
Campaign ideation
- Channel & goal matrix
- Messaging library
- Brand guidelines
- Creative & imagery bank
Grounded by design: every insight and agent answer is based on the data actually loaded, nothing invented. Where sources are missing (e.g. CRM for MQL → SQL → Won), the system says so explicitly instead of filling the gaps. The model is deliberately modular: channels, funnel steps, attribution logic and ideation inputs adapt to any brand.