The Marketing Automation process
Now you know what it is, let’s look at how Marketing Automation works. Just like various different aspects in marketing, Marketing Automation comes with a process. The goal is to attract potential leads, engage with them and close deals in the end. It’s as simple as that.
Attract
In this phase, the goal is to drive more inbound traffic and convert visitors into leads.
How? To acquire leads in your ideal target audience, you first need a strategy and then create online marketing campaigns.
Before jumping in headfirst, you’ll need a sound strategy that connects data insights with the consumer mindset.
Engage
In the 2nd phase, potential clients (leads) are sitting in your database waiting for you to reach them and engage with them.
How? By delivering the right message to the right person at the right time. The ultimate goal is to convert them into hot leads who are ready to be contacted by sales.
Marketing automation nurtures relationships with those leads that aren’t ready to buy yet.
Close
In the 3rd phase, you increase the quality of leads and help sales win more deals.
How? By scoring leads while they go from one phase to another. This way a lead can develop into a sales lead that’s ready to buy your product or service.
Marketing automation solidifies the bond between marketing and sales efforts.
The result for you? More efficient operations and faster-growing revenue.
Why you need Marketing Automation now
Marketing Automation is an investment, and like all investments, you should reflect before you commit. So why should you consider it? Well, the average person comes across 10,000 ads every single day. Making your brand stand out among that noise is hard.
You’ll have to know what your ideal customer wants to see, create real connections and nurture deeper, more meaningful relationships. But doing this – more or less – manually takes a lot of time and effort. And that’s where Marketing Automation pops in.
While you focus on a sound marketing strategy and lead segmentation, Marketing Automation streamlines repetitive marketing tasks, warms up incoming leads and eventually converts them into customers. Small-to-midsized business or enterprise? Marketing Automation is interesting for both.
Curious to see how Marketing Automation could work for you?
80% of marketers are using marketing automation to generate more leads, and 77% of them also convert more leads.
(Source: Adobe)
Features
What can Marketing Automation do for you?
Marketing automation platforms manage a variety of features and functions, including:
E-mail marketing
Landing pages & forms
Campaign management
Lead nurturing & scoring
Lifecycle management
CRM integration
Social media marketing
Marketing analytics
Finding the right Marketing Automation partner
Purchasing a Marketing Automation platform without a solid strategy feels a bit – how to put it… – excessive.
To avoid this, you’ll have to make some firm decisions. Not sure if you’re making the right decisions? We recommend pairing up with a specialized partner. A partner that guides you in executing an audit, assesses your marketing needs, wants and nice-to-haves, advises you along the way and – of course – implements the Marketing Automation software and tools in your company.
As a holistic Marketing Automation provider, we at Be Bold want you to take every step of the way and do it with confidence. Our approach is bold (what’s in a name), agile and focused on your business goals. We have the right in-house knowledge to lift your brand to the next marketing level. 🚀
Depending on your needs, we take over your whole Marketing Automation adventure, or perform a marketing audit, or provide you with the necessary training. We map your Marketing Automation wishes and act accordingly, within your budget and at your own pace.
What is the right Marketing Automation platform for you?
Oracle Eloqua
Oracle Eloqua is an all-in-one platform for B2B marketers targeted towards large businesses who need dominance, expansive capabilities and third-party integrations which makes manual work unnecessary.
ActiveCampaign
ActiveCampaign is one of the most powerful, flexible and highly user-friendly platforms with an expanded set of sales & marketing automation features, developed for small and medium-sized businesses with limited budgets.
Adobe Experience Cloud
Adobe connects technology, expertise, and drive to create and deliver those top-notch customer experiences.
Yes, I am convinced of the added value of marketing automation for my company!
Fill in your details on the right and one of our marketing automation specialists will contact you. Not quite convinced yet? Take a moment to read our eBook.
Do you rather prefer to contact us directly? No problem, just send an e-mail to karen@bebold.digital and we’ll keep in touch.
