Marketing Automation - ENMarketing Strategy

Insights of a Functional Marketing Automation Specialist

Nienke, you know, that Cappuccino-lover on the Be Bold team? She’s our super ambitious functional marketing automation specialist & and is well-known for her eagerness to find out everything. What does that mean and what are her day-to-day activities? Nienke gives you some insights on what it’s like to be a functional marketing automation specialist.

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Content MarketingMarketing Strategy

Using Customer Personas to Increase Brand Engagement

First things first, what’s a customer persona and why do you need it in your life? Customer personas aren’t the same thing as creating a segmentation to tailor your marketing, as they go a step beyond simple demographics data etc. With the use of customer personas, you’ll try and evaluate which behaviors your customers exhibit

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