Nienke, you know, that Cappuccino-lover on the Be Bold team? She’s our super ambitious functional marketing automation specialist & and is well-known for her eagerness to find out everything. What does that mean and what are her day-to-day activities? Nienke gives you some insights on what it’s like to be a functional marketing automation specialist.
Advertising with Google Ads can get you many new customers and significantly increase your sales, but are you doing it right? There are many possible mistakes to be made, but luckily we have compiled a list with a few best practices to help you survive in the jungle that is Search Engine Marketing. If you
First things first, what’s a customer persona and why do you need it in your life? Customer personas aren’t the same thing as creating a segmentation to tailor your marketing, as they go a step beyond simple demographics data etc. With the use of customer personas, you’ll try and evaluate which behaviors your customers exhibit