Setting up campaigns is one job, but understanding which marketing investments are generating leads and sales is something else. “To measure is to know” is what it often rings true at Be Bold. But how do you measure and compare the right data? That starts with choosing the right attribution model. An attribution model is
Master Class: Find the right lead scoring model for your business
As businesses strive to generate more leads and increase revenue, lead scoring has become a crucial aspect of sales and marketing strategies. By assigning values to leads based on their level of engagement, businesses can prioritize their efforts and focus on leads that are most likely to convert. However, choosing the right lead scoring model
The benefits of Closed-Loop Reporting
Businesses today are always on the hunt for ways to get ahead of the competition and make the most of their resources. A closed-loop reporting system might be the answer! By tracking progress, pinpointing areas for improvement and meeting key company goals, this system can help companies stay on top of their game. First things
Personalization at scale | Build customer relationships with personalized marketing
In today’s hyper-competitive business landscape, customers have more choices than ever. Building strong customer relationships is essential for success. One of the most effective ways to achieve this is through personalized marketing. Personalization at scale allows businesses to tailor their marketing efforts to individual customers, providing a more personalized and relevant experience. This approach can
Can I increase my website traffic in 1, 2, 3 in 2023?
Owning a website is one thing, but getting website traffic is something else. Check out our handy tips to get a lot of new visitors and how to build your brand faster online!
Insights of a Marketing Automation Strategist
Ilona, you know, the sports maniac on the Be Bold team? During working hours, she releases her energy and motivation in her job as a Marketing Automation Strategist. But what does that mean and what do her days look like? We asked her!
How to get the most out of Adobe Marketo Engage | Part 1: quick wins
You’re using Adobe Marketo Engage as a marketing automation tool but feel like you’re still missing out on some features? No worries! Sometimes by applying a few quick wins you can make a lot of progress in the adaptation of this kind of software within your company. Discover these quick wins in our blog!
Download your free content calendar template
Social media posts, blogs, newsletters, white papers… It’s easy to lose track of all your content. A content calendar will bring relief! Organize and plan your content with our easy-to-use content calendar template.
Insights of a Manager and Marketing Strategist
Karen, you know, that dino, healthy food and dance lover on the Be Bold team? In addition to the management of Be Bold, she also deals with project management, business development and marketing strategies. Let’s see what her days look like.
Marketing Automation as catalyst for your organization
Technology doesn’t stand still and to take the next step towards digital transformation as an organization, there are many possibilities nowadays. Marketing Automation is one of them. So why is Marketing Automation a catalyst for your organization?