As businesses strive to generate more leads and increase revenue, lead scoring has become a crucial aspect of sales and marketing strategies. By assigning values to leads based on their level of engagement, businesses can prioritize their efforts and focus on leads that are most likely to convert. However, choosing the right lead scoring model
Personalization at scale | Build customer relationships with personalized marketing
In today’s hyper-competitive business landscape, customers have more choices than ever. Building strong customer relationships is essential for success. One of the most effective ways to achieve this is through personalized marketing. Personalization at scale allows businesses to tailor their marketing efforts to individual customers, providing a more personalized and relevant experience. This approach can
How to get the most out of Adobe Marketo Engage | Part 3: management and reporting features
In this final part of the Adobe Marketo Engage optimisation blog series, we conclude with tips on how to improve your management and we look at reporting options that give you really relevant insights.
How to get the most out of Adobe Marketo Engage | Part 2: buyer journey & engagement marketing
With Adobe Marketo Engage you can create a true transformation when it comes to lead generation, sales & marketing alignment and creating real 1-to-1 relationships. In this second part of the blog series we will consequently go deeper into the buyer journey and engagement marketing.
How to get the most out of Adobe Marketo Engage | Part 1: quick wins
You’re using Adobe Marketo Engage as a marketing automation tool but feel like you’re still missing out on some features? No worries! Sometimes by applying a few quick wins you can make a lot of progress in the adaptation of this kind of software within your company. Discover these quick wins in our blog!
Insights of a Technical Marketing Automation Intern
Nick, you know, the anime, Thai boxing and game lover on the Be Bold team? He is our driven Technical Marketing Automation Intern. What does that mean and what is he working on day in and day out? We just asked him!
Insights of a Functional Marketing Automation Consultant
Imke, you know, the Hartmint-addicted filly on the Be Bold team? She’s our enthusiastic Functional Marketing Automation Consultant. Let’s see what her days look like.
Personalizing emails for successful email marketing
Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.
Insights of a Technical Marketing Automation Consultant
Fatma, you know, the music explorer and art lover in the Be Bold team? She is our always eager to learn Technical Marketing Automation Consultant. What does that mean and what are her day-to-day activities? We simply asked her!
The Bold Approach: Lead Nurturing
Simply put, lead nurturing is developing relationships with your leads and nurturing them through their customer journey. It is essential because, you know as well as we do, people don’t buy something they’ve only just discovered. But how do you do it, lead nurturing?