In this final part of the Adobe Marketo Engage optimisation blog series, we conclude with tips on how to improve your management and we look at reporting options that give you really relevant insights.
With Adobe Marketo Engage you can create a true transformation when it comes to lead generation, sales & marketing alignment and creating real 1-to-1 relationships. In this second part of the blog series we will consequently go deeper into the buyer journey and engagement marketing.
You’re using Adobe Marketo Engage as a marketing automation tool but feel like you’re still missing out on some features? No worries! Sometimes by applying a few quick wins you can make a lot of progress in the adaptation of this kind of software within your company. Discover these quick wins in our blog!
Nick, you know, the anime, Thai boxing and game lover on the Be Bold team? He is our driven Technical Marketing Automation Intern. What does that mean and what is he working on day in and day out? We just asked him!
Imke, you know, the Hartmint-addicted filly on the Be Bold team? She’s our enthusiastic Functional Marketing Automation Consultant. Let’s see what her days look like.
Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.
Fatma, you know, the music explorer and art lover in the Be Bold team? She is our always eager to learn Technical Marketing Automation Consultant. What does that mean and what are her day-to-day activities? We simply asked her!
Simply put, lead nurturing is developing relationships with your leads and nurturing them through their customer journey. It is essential because, you know as well as we do, people don’t buy something they’ve only just discovered. But how do you do it, lead nurturing?
Nick, you know, that sport maniac and dancing king on the Be Bold team? He is our Marketing Automation Strategist and he doesn’t shy away from any challenge. What does that mean and what are his day-to-day activities? We simply asked him!
Technology doesn’t stand still and to take the next step towards digital transformation as an organization, there are many possibilities nowadays. Marketing Automation is one of them. So why is Marketing Automation a catalyst for your organization?