In the second part of our Be Bold Email Marketing Guide, we help you design your email. There’s more to email design than just nice visuals and cool fonts. Your email design needs to convert your reader, it has to persuade him into thinking that you are worthy of his time (and money).
Imke, you know, the Hartmint-addicted filly on the Be Bold team? She’s our enthusiastic Functional Marketing Automation Consultant. Let’s see what her days look like.
With this Email Marketing Guide, Be Bold happily leads the way through all the essential steps of email marketing. On the menu today: the settings of your email.
Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.
Simply put, lead nurturing is developing relationships with your leads and nurturing them through their customer journey. It is essential because, you know as well as we do, people don’t buy something they’ve only just discovered. But how do you do it, lead nurturing?
At Be Bold, we take a different approach to marketing, which works according to the inbound marketing model. But how does that work exactly? What does “inbound marketing” mean? And what does using the inbound model mean for your marketing automation and your email campaigns? Keep reading for an introduction to inbound marketing, which will be
Welcome to your new favourite checklist before you send out your email campaign. Whether you’ve used email as a marketing tool before or this is your first – it doesn’t matter. This list will come in handy whenever you feel like double-checking your campaign before you’re ready to press “SEND NOW”.