Are you using a marketing automation tool but is it not quite to your liking? Then it might be the ideal moment to take stock and think about switching to another (marketing automation) platform! Maybe Adobe Marketo Engage is the best option for you?
Effective email marketing isn’t about how many emails you send, it’s about how effective they are. In this last – but certainly not least – part of our Be Bold Email Marketing Guide, we zoom in a little bit closer on spam. And – more specifically – about how you avoid your emails ending up in that dreaded spam folder. Read on!
In the third part of the Be Bold Email Marketing Guide, we talk about the timing, frequency and personalization of your emails. These are all essential factors you’d better consider when placing your bets on email marketing.