Effective email marketing isn’t about how many emails you send, it’s about how effective they are. In this last – but certainly not least – part of our Be Bold Email Marketing Guide, we zoom in a little bit closer on spam. And – more specifically – about how you avoid your emails ending up in that dreaded spam folder. Read on!
In the third part of the Be Bold Email Marketing Guide, we talk about the timing, frequency and personalization of your emails. These are all essential factors you’d better consider when placing your bets on email marketing.
Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.