Digital Marketing

The intern diaries #2: Intern Nourishment

Making sure I wouldn’t fall behind and I am given every opportunity to deliver great work, I’m getting different trainings pretty much every week, each on a different topic. Not only are they helping me to deliver some of my best work, but I’m actually learning new things. Me as a person, I’m very eager to learn so this is like a bonus. 🎁 Find out which trainings I’m talking about!

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Digital MarketingEmail MarketingMarketing Automation - EN

The Bold Method: Introducing Inbound Marketing

At Be Bold, we take a different approach to marketing, which works according to the inbound marketing model. But how does that work exactly? What does “inbound marketing” mean? And what does using the inbound model mean for your marketing automation and your email campaigns? Keep reading for an introduction to inbound marketing, which will be

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Email MarketingMarketing Automation - EN

Your Checklist of Do’s & Don’ts before Sending out your Email Campaign

Welcome to your new favourite checklist before you send out your email campaign. Whether you’ve used email as a marketing tool before or this is your first – it doesn’t matter. This list will come in handy whenever you feel like double-checking your campaign before you’re ready to press “SEND NOW”.

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Content MarketingMarketing Strategy

Using Customer Personas to Increase Brand Engagement

First things first, what’s a customer persona and why do you need it in your life? Customer personas aren’t the same thing as creating a segmentation to tailor your marketing, as they go a step beyond simple demographics data etc. With the use of customer personas, you’ll try and evaluate which behaviors your customers exhibit

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