Email Marketing Marketing Automation - EN

Insights of a Functional Marketing Automation Consultant

Imke Melis, Marketing Automation consultant bij Be Bold

Imke, you know, the Hartmint-addicted filly on the Be Bold team? She’s our enthusiastic Functional Marketing Automation Consultant. Let’s see what her days look like.

The woman behind the name, who is Imke Melis?

What are three words which describe you?

  • Positive attitude
  • Eager to learn
  • Enthusiastic

What does your day as a Marketing Automation Consultant usually look like?

My days almost always start the same way: waking up calmly with a nice breakfast and a hot cup of tea, before starting the working day full of enthusiasm. I read my e-mails, see what’s on the agenda for the day and immediately take action to help our customers in the best possible way. A team meeting here, a brainstorm there… My days are never the same and I love it!

At the end of the day I like to get some fresh air by going for a run or walk. Then I enjoy a nice meal and plop down in the sofa to binge-watch Friends, for the umpteenth time. Because what else can you do these corona times? 🤷‍♀️

What does your job involve?

As a Functional Marketing Automation Consultant it’s my job to help clients in the area of Marketing Automation, and more specifically with Active Campaign.

On the basis of workshops, I identify the needs and requirements of the client, in order to start implementing ActiveCampaign. I offer support in the development of campaigns and automations and try to explain the opportunities of Marketing Automation to the client. I also give training sessions about ActiveCampaign and I’m always ready to offer the necessary support. 🤓

How did you grow into your position as a Functional Marketing Automation Consultant?

Before starting at Be Bold, I fully immersed myself in the world of Marketing Automation and Active Campaign. I took online courses, looked up additional information, and did everything possible to be well prepared. From day one, I got the opportunity to help on a new project where I could immediately test, improve and expand this knowledge.
The first couple of weeks I had a loooot of questions since I wanted to learn as much as possible. Luckily, my lovely colleague Nienke was always there to answer them

Besides that, I strongly believe in the statement “There are no secrets to success. It is the result of preparation, hard work and learning from failure”. Meaning that I’m still learning every day and that all the mistakes I once made, won’t happen a second time (hopefully 😊).

Which part of your job gives you the most energy?

It really gives me an energy boost when I can help our customers grow in the field of Marketing Automation.

Some customers tend to be a bit hesitant in the beginning since Marketing Automation is still a very abstract concept for many. Therefore, I love it when I can convince them of the value the tool can bring to their business.

In addition, I also really enjoy being creative and being able to brainstorm about all sorts of things with my colleagues.

What’s your biggest career performance so far?

My biggest career achievement so far is giving my first Active Campaign training to a client of ours. After only 2 months working at Be Bold, I was able to share my knowledge with others and I’m very grateful that I got that opportunity.

Besides that, I’m also very proud to be part of our Bold team. I couldn’t have asked for a better place to work! 🤩

What is the definition of Marketing Automation to you?

Through Marketing Automation you can create timely, relevant and customized communications for your customers and/or prospects.

By using data capture it becomes possible to respond to a contact’s needs, requirements, and interests by creating personalized e-mails, landing pages, blogs, etc. All these different channels can then be connected by creating automatic scenarios/flows based on customer behavior.

Marketing Automation provides an improved customer experience, but it also has many benefits for the company who is using it. It provides increased productivity, ROI and efficiency and makes it easier for Sales to move leads through their sales funnel.

What does the future of Marketing Automation hold?

Marketing Automation is only going to grow over the years and I believe that many more companies will realize the importance that Marketing Automation has for both their customers, as their business. It makes it possible to nurture existing customers, but also to attract new ones. It is crucial as a company to always move with the evolutions in the world, and Marketing Automation is one of them.

What are companies that are not yet engaged in Marketing Automation missing out on?

A lot!

On the one hand, they miss a lot of opportunities to make their own business processes run more smoothly. Marketing Automation makes it possible to automate important aspects so that they no longer have to be done manually. This results in more free time that can be spent on other tasks.

On the other hand, they will miss out on potential customers by not sufficiently following up and nurturing them. Through the data capture that comes with marketing automation, it’s possible to send out highly personalized communications at the right time, so you can reach potential customers in the best way.

What’s your goal?

My primary goal is to continue to grow in the wonderful world of Marketing Automation. 📈 I would like to master the Active Campaign platform so that I can offer my clients the best possible service. In addition, I would also like to learn more about all the other aspects we focus on within Be Bold so I can assist my colleagues in difficult decisions. 

Can I help your company with my knowledge of Marketing Automation? I would love to hear about it!