Margot, you know, the bookworm, sporty spice and sustainable fashion lover in the Be Bold team? She’s our enthusiastic digital marketing and marketing automation intern. But what does an internship at Be Bold entail and what do her days look like? We asked her!
The woman behind the name, who is Margot Meert?
What are three words that describe you?
- Eager to learn
- Team player
- Positive mindset
What does your day as a digital marketing and marketing automation intern usually look like?
First things first, coffee! ☕️ After that lungo coffee has given me an energy shot, I am ready to roll and start by checking my schedule and emails. The very first to-do of the day is to list my tasks in a structured way, so I don’t lose track of important must dos and deadlines. Plus, there is nothing better than feeling productive by being able to tick off your tasks. 😉
Besides those two morning rituals, each day looks different. My tasks range from social media marketing and online advertising, to setting up nurture flows in ActiveCampaign, to analysing campaign results in Google Analytics and Google Data Studio. No day is the same and that’s what makes it so challenging!
After a challenging day at work, you can usually find me at the gym for a full body burn class. Afterwards, I cook something delicious – pasta is my all-time favourite – or I go out for a drink with friends or family. A sunset on the quays in Antwerp with a delicious ice cream? I never say no to that! 🌅
What does your internship involve?
As you already read, my tasks are very diverse. During the first weeks of my internship, the focus was mainly on digital marketing, later more on marketing automation, and now I am putting them both into practice.
During the first part of my internship, I got the chance to discover all aspects of digital marketing. After some interesting training sessions about SEO, SEA and social media advertising, I started working for clients and for the Be Bold channels. From keyword research and forecasting, to setting up advertisements in Google Ads, and analysing Be Bold’s lead generation campaign, to content creation including blogs, user cases and social media posts.
In addition, I was also assigned to guide Be Bold through the transition from Google Universal Analytics to Google Analytics 4.
During the second part of my internship, I was introduced to several marketing automation tools. Here, as well, I got the chance to follow training sessions and demos. I learned to set up flows, create campaigns and landing pages, all with the right tracking and tags. After my first marketing automation project for Be Bold’s own marketing, I got to work for customers as well. For this I built several nurturing flows, lead scoring models and campaigns in ActiveCampaign.
My first introduction to marketing automation was an instant success! 🤩
Why did you choose to do an internship at Be Bold?
I have chosen for an internship at Be Bold for several reasons. First of all, I was looking for an internship within a marketing agency because I am convinced that you can learn a lot there. You work for several customers, so the tasks are very diverse. Furthermore, I discovered during my studies that I am interested in strategic marketing and marketing automation. So I started looking for a company that is also convinced of the power of inbound marketing and marketing automation. That’s how I ended up at Be Bold!
Which part of your internship gives you the most energy?
This may sound a bit cliche, but that is the Be Bold team. The passion for their job and the enthusiasm to pass it on is contagious. The team always goes the extra mile for their customers because of their teamwork and determination to be successful. Besides hard work, there is always room for a laugh, which made me feel right at home in this enthusiastic group. 😍
What is the most important thing you learned during your internship so far?
Teamwork makes the dream work! The close-knit team of Be Bold proves this time and time again. By calling on everyone’s expertise and combining forces, Be Bold goes the extra mile for the challenges of their clients. That is something that has inspired me and that I will certainly take into account in my future career. 🚀
What is the definition of digital marketing/marketing automation to you?
Inbound marketing is the key to your digital success! After my internship, I am even more convinced of this. The time of push marketing is definitely over. By addressing your target group with the right message at the right time via the right channel, you convince them of your vision in the right way. That is the power of a good marketing campaign.
What does the future of digital marketing and marketing automation look like?
Data, data and more data, we can’t ignore it anymore. Although big data can sometimes seem scary, it also brings many opportunities. Thanks to data, companies can specifically target their audience based on interests, locations, age, education… and make sure
yourtheir messages reache s the right person at the right time. This way, we can personalise the customer experience even more and make it unique. Pretty great, right? 🤓
What are companies that are not yet engaged in digital marketing or marketing automation missing out on?
A lot! If you don’t use digital marketing for your business, chances are you are missing out on a huge potential target group. In today’s society, your target group spends more and more time online. Besides online visibility, it is also the ideal way to build customer loyalty, gain trust by sharing expertise and generating leads. Digital marketing and marketing automation are the perfect cocktail to write your digital success story.
What is your goal for the future?
I am very excited to start at Be Bold as digital marketer and marketing automation consultant in September. As a marketer you need to be a bit of a jack-of-all-trades to be able to offer your clients a total package. I also hope to specialise in a subject in the future so that I can continue to grow as an expert! 🚀