Louise, you know, that DIY enthusiast, bookworm and food lover on the Be Bold team? She’s our passionate Digital Marketer. What does that mean and what are her day-to-day activities? We simply asked her!
The woman behind the name, who is Louise Verschelden?
What are three words which describe you?
- Eager to learn
- Digital savvy
What does your day as a Digital Marketer usually look like?
My workdays usually start the same as they end: with going through my schedule. Since my days are very varied, I find it important to keep a clear overview of my to do’s. After checking my schedule and emails, I dive into the wonderful world of digital marketing. I’m mainly busy with social media marketing, online advertising and content creation for clients and for Be Bold. After spending a whole day behind my computer, I gladly put it aside to dance, be creative, cook or read a good book. 💃
What does your job involve?
Together with a Project Manager, I explore how a client can reach his target audience and goals online. Based on this analysis, we create a digital strategy, which we then implement. Every strategy is different and can include different parts of digital marketing: social media marketing, search engine advertising, search engine optimization, content creation…
Within social media marketing I’m involved with both the organic and the advertising part. The organic part comes down to creating content calendars, writing copy, creating images and scheduling posts. The advertising part is about creating and implementing targeted and creative campaigns on e.g. Facebook and LinkedIn.
My job also revolves a lot around the powerful search engine Google. In order to get clients as high as possible in the search results, I take care of relevant advertisements and optimized content on their websites.
The same rule applies to all these tasks: you’re not finished when the task is done. Measuring, analyzing and optimizing are very important in digital marketing.
How did you grow into your position as a Digital Marketer?
I started my career as a Communication Consultant, but soon felt that I wanted to move further in the digital direction. The job of a Digital Marketer turned out to be a good fit for me because it requires the following qualities: empathy and analytical insight. On the one hand, you should be able to feel what customers want and need. On the other hand, it’s also important to be interested in the figures in order to expose the facts.
Which part of your job gives you the most energy?
I get the most energy from positive feedback from clients and from working together with my driven and creative colleagues. ⚡️ I feel successful in my work when I’m able to help my clients to achieve their goals. Receiving appreciation from them makes me super happy. In addition, I get excited by brainstorm sessions with colleagues. Our team consists of people with different backgrounds and strengths, which leads to very interesting and creative brainstorms.
What’s your biggest career performance so far?
My biggest career performance so far is finding this job as a Digital Marketer at Be Bold. It took me some time to find the right job and a good employer. In this function I can grow further in what I like to do. At Be Bold I’ve found a fantastic team that supports each other and is very driven.
What is the definition of Digital Marketing to you?
Digital marketing is using online channels to reach your goals and target groups. Important here: quality prevails over quantity. People often feel like they need to follow all online trends and be present on all channels. Nothing could be further from the truth. For example, TikTok is now a very hyped channel, but if you run a B2B company and your target audience is 35 to 65 years old, then you shouldn’t put time and energy into TikTok. Only be active on channels that benefit your business.
In addition, it’s important that you place qualitative content on these channels. When you spread thoughtless content very often, for example on a daily base, people might get irritated. But if you distribute relevant and interesting content for example twice a week, your followers might even look forward to more.
What does the future of Digital Marketing hold?
The world of digital marketing is ever-changing. Unfortunately, I don’t have a crystal ball to predict the future, but I do expect the following trends:
- A lot of new channels will appear. But the question is whether these channels will be able to compete with powerful channels like Google and Facebook.
- Video content will become more and more important. People prefer to watch a video rather than read a text and they can also better remember its contents.
- There will be more and more personalization based on data. However, there will probably also be stricter rules for the use of this data.
What are companies that are not yet engaged in Digital Marketing missing out on?
They miss out on many opportunities to reach (potential) customers and convince them to make a purchase. 🤷♀️ If people are looking for your company on Google or Facebook, they should find you. Isn’t this the case? Then this often results in a feeling of unreliability.
You can convince people of your product or service with online advertisements, but also organically. If someone sends a question on social media, provide this person with a helpful answer in a timely manner. If someone posts a negative comment about your company, see how you can comply with his remark and make him happy again. In other words, don’t just be online but also listen to what people say, act on it and thus convince them of your product or service.
What’s your goal?
My goal is to learn as much as possible and to build a T-profile. In other words, I want to develop myself broadly, but also gain in-depth knowledge within a certain area. In addition, I would like to pass on this knowledge to others, such as interns, students… So teachers, feel free to contact me to deliver a guest lecture. 😉
Or can I help your company with my knowledge of digital marketing? I would love to hear about it!