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Category: SEA

SEA

How to optimize your Google Ads campaigns

by Ilona Buteneers27th August 2021

DigitalMarketing DigitalMarketing GoogleAds OnlineMarketing TipsAndTricks

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How to optimize your Google Ads campaigns

Het is eindelijk zover! Je Google Ads campagnes zijn opgezet en je advertenties lopen al een tijdje, maar hoe gaat het nu verder? Wel, het is tijd voor optimalisatie! Ontdek hier wat je kan doen.

SEA

Google Ads keyword analysis in 4 quick steps

by Ilona Buteneers28th June 2021

DigitalMarketing GoogleAds OnlineMarketing TipsAndTricks

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Google Ads keyword analysis in 4 quick steps

Reaching high-quality customers at a lower advertising cost? Sign me up! A deep dive into your keyword analysis lays down the foundation. In this blog, we’ll take you through the four steps of a Google Ads keyword analysis, or keyword research.

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Be Bold uses cookies to improve your user-experience. By clicking the ‘Accept’ button you consent to the use of cookies and for each category of cookie that is being used.

COOKIE SETTINGS

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Privacy & Cookies Policy

Privacy Policy

This privacy policy discloses the privacy practices for Be Bold NV on the Website (hereinafter: the “Privacy Policy”). Since we are committed to safeguarding your personal data we will explain in this Privacy Policy how we will treat your personal data and this in accordance with the Belgian Act of 8 December 1992 on the protection of privacy in relation to the processing of personal data, as may be modified and updated from time to time and in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC as from the moment of its entry into force (hereinafter the “Privacy law”). This Privacy Policy allows us to be open and

transparent,

so that you can make meaningful choices about the use of your personal data.

Our Privacy Policy explains:

Which personal data are collected

How we use your personal data and with whom it may be shared

Your rights in relation to the gathered information

Your personal data will be collected and processed by Be Bold NV, a Belgian company with registered office at B-3560 Lummen, Bosstraat 69 and known in the Crossroads Bank of Enterprises (hereinafter: CBE) under number 0669.615.942.

This Privacy Policy is to be read together with our Terms of use for consultancy and Terms of use for fixed price. We reserve the right to make any changes to our Privacy Policy. The most recent version of our Privacy Policy will always be available on our Website. This Privacy Policy was revised and updated last on 15 March 2018.

By using our Website you give us permission to collect your personal data for the purposes as indicated in this Privacy Policy.

Which personal data do we collect?

We collect different kinds of personal data:

Personal data you give us: For example, your name, address, e-mail, telephone number when you enter this information in the contact form and any additional information as a result of the purchase of services.

Personal data we get from your use of our Website or services:
- Log information: we store some data in server logs that include, but are not limited to:
  - Internet Protocol address;
  - Browser-information;
  - The external website that referred you;
  - The pages you visited on our Website;
  - Time and date of each page visited by you;
  - Details on how you use our services.
- Device information: we can collect device-specific information e.g. serial number, hardware type, version etc.
- Local storage: using browser web storage, application data caches and other mechanisms on your device we can collect and store your data (including personal data)

How do we use your personal data?

We use your personal data to provide, maintain, protect, promote and improve our services and to develop new ones. Your personal data is only stored for as long as necessary to achieve the purposes for which they were collected.

We may use your personal data to:

Communicate with you, namely by providing feedback to questions you asked via the contact form and to respond to your job applications;

promote use of our services to you on the Website.

We will only share your personal data:

With other companies within the cluster where BeBold NV is part of:
- Cluster: Factor-E
- Subsidiaries: The Customer Link NV, Sidekick NV (CBE nr: 0669.636.926), iRelate NV (CBE nr: 0871.221.633), XploData NV (CBE nr: 0846.806.139), i4BI NV (CBE nr: 0887.866.734), Infamind NV (CBE nr: 0846.806.139)

With your consent: We will only share personal data with companies other than the companies in previous bullet with your consent. Please be advised that if you click on any social media button, the social media provider may collect your personal data. In such a case, the privacy policy of such a provider will apply.

For legal reasons: We may share personal data to meet any applicable law or regulation or follow any order from a competent supervisory body.

With entities who process personal data for us: These entities may only process the personal data upon our instructions and for the purposes necessary to fulfil the purposes of the processing. These entities are equally bound by the Privacy Law.

Your rights

You may ask us to provide you, free of charge, with:

any personal data we hold about you;

further information concerning the purpose of collecting your personal data;

additional information about the recipients of your personal data or categories of recipients of personal data.

You have a right to receive, free of charge, a copy in intelligible form of any relevant personal data that is undergoing processing.

Any incorrect, irrelevant and incomplete personal data as well as any personal data that infringes your fundamental rights, will be, upon request, deleted or corrected free of charge.

You may instruct us not to process any of your personal data or you may object to the processing of personal data (provided that you give a compelling and legitimate reason) free of charge.

We shall under no circumstances process personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or any personal data concerning health or sex life.

Contact information

In the event you have questions relating to the processing of your personal data, or in the event you wish to submit a request for access to, modification of or deletion of your personal data, or in the event you wish to object to the processing of your personal data, you may send us an e-mail at privacy@bebold.digital. We will provide you with the relevant information or an answer as soon as reasonably possible, but in any event no later than 30 days after the receipt of the request in case of a request for access and 30 days after submission in case of an objection to the processing or a request for modification or erasure.

Cookie Policy

What are cookies?

Cookies are small pieces of data that a website asks your browser to store on your computer or mobile device when you visit the website or certain pages. The cookie allows the website to “remember” your actions or preferences over time. Most browsers support cookies, but users can set their browsers to decline them and can delete them whenever they like.

Cookies will usually contain the name of the website where the cookie has come from, how long the cookie will remain on your device, and a value which is usually a randomly generated unique number.

Some cookies will be deleted as soon as you leave the website (the so-called “session cookies”), other cookies will remain stored on your computer or mobile device and will help us identify you as a visitor of our website (the so-called “permanent cookies”).

Why do we use cookies?

Cookies on our Website are used for a variety of different purposes.

We use cookies to improve the user-experience on the Website and to map your surfing behaviour (e.g. the pages you have visited and the time you spent on that page). Cookies make our Website easier to use and allow us to better tailor our Website to your interests and needs. Cookies are also used to help speed up your future activities and experience on the Website. We use cookies, for example, to remember your language preferences.

We also use cookies to compile anonymous, aggregated statistics that allow us to understand how our Website is being used and how we can improve our services.

Which cookies do we use?

We use first party and third party cookies:

First party cookies are cookies created by the Website itself. These cookies are used to optimize your user-experience.

Third party cookies are cookies created by parties other than the Website. Third party cookies in relation to our Website are Facebook, Twitter, LinkedIn and Google Analytics. Google Analytics is Google’s analytics tool which helps us understand how you engage with the Website. It may use a set of cookies to collect information and report Website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘___ga’ cookie.

A further distinction can be made between the following types of cookies:

Category: Necessary (2)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure
areas of the website. The website cannot function properly without these cookies.

COOKIE NAME	PROVIDER
CookieConsent	bebold.digital
Cookie purpose description: Stores the user’s cookie consent state for the current domain.
debug	bebold.digital
Cookie purpose description: Stores the user’s cookie consent state for the current domain

Category: Preferences (1)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like
your preferred language or the region that you are in.

COOKIE NAME	PROVIDER
wfvt_#	bebold.digital
Cookie purpose description: Remembers the user’s submitted data when a comment is submitted in a blog post. The purpose is to auto-pop ulate form fields for subsequent comments, in order to save time for the user.

Category: Statistics (4)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting
information anonymously

COOKIE NAME	PROVIDER
_ga	bebold.digital
Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat	bebold.digital
Cookie purpose description: Used by Google Analytics to throttle request rate
_gid	bebold.digital
Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
vuid	vimeo.com
Cookie purpose description: Collects data on the user’s visits to the website, such as which pages have been read.

Category: Marketing (10)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and
engaging for the individual user and thereby more valuable for publishers and third party advertisers.

COOKIE NAME	PROVIDER
_hjIncludedInSample	bebold.digital
Cookie purpose description: Determines if the user’s navigation should be registered in a certain statistical place holder.
ELOQUA	eloqua.com
Cookie purpose description: Registers a unique ID that identifies the user’s device upon return visits. Used for auto-populating forms and to validate if a certain contact is registered to an email group.
ELQSTATUS	eloqua.com
Cookie purpose description: Used to auto-populate forms and validate if a given contact has subscribed to an email group. The cookie is onl y set if the user allows tracking.
fr	facebook.com
Cookie purpose description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
PREF	youtube.com
Cookie purpose description: Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across dif ferent websites.
r/collect	doubleclick.net
Cookie purpose description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
tr	facebook.com
Cookie purpose description: Unclassified
video/#.webp	vimeocdn.com
Cookie purpose description: Unclassified
VISITOR_INFO1_LIVE	youtube.com
Cookie purpose description: Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
YSC	youtube.com
Cookie purpose description: Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Category: Unclassified (10)

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual
cookies.

COOKIE NAME	PROVIDER
__tld__	bebold.digital
Cookie purpose description: Unclassified
ajs%3Acookies	eloqua.com
Cookie purpose description: Unclassified
ajs%3Atest	bebold.digital
Cookie purpose description: Unclassified
ajs_anonymous_id	bebold.digital
Cookie purpose description: Unclassified
ajs_group_id	bebold.digital
Cookie purpose description: Unclassified
ajs_group_properties	bebold.digital
Cookie purpose description: Unclassified
ajs_user_id	bebold.digital
Cookie purpose description: Unclassified
ajs_user_traits	bebold.digital
Cookie purpose description: Unclassified
pll_language	bebold.digital
Cookie purpose description: Unclassified
visitor/v200/svrGP.aspx	s1052851086.t.eloqua.com
Cookie purpose description: Unclassified

Version published 31^th May 2018

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

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