Marketing Strategy

The Intern Diaries #4: Colleagues and Friends

So far I’ve covered many different aspects on what it’s like to be an intern at this amazing company. I’ve told you what it’s like to work here, what kind of work is done, the trainings they offer to help deliver your best work… BUT what you don’t know just yet is, who exactly you’ll be working with. Want to get to know us? Click on this blog!

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Marketing Automation - ENMarketing Strategy

Insights of a Functional Marketing Automation Specialist

Nienke, you know, that Cappuccino-lover on the Be Bold team? She’s our super ambitious functional marketing automation specialist & and is well-known for her eagerness to find out everything. What does that mean and what are her day-to-day activities? Nienke gives you some insights on what it’s like to be a functional marketing automation specialist.

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Content MarketingMarketing Strategy

Using Customer Personas to Increase Brand Engagement

First things first, what’s a customer persona and why do you need it in your life? Customer personas aren’t the same thing as creating a segmentation to tailor your marketing, as they go a step beyond simple demographics data etc. With the use of customer personas, you’ll try and evaluate which behaviors your customers exhibit

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