A lead scoring model may interest you if you are looking for a way to help you identify which leads are more likely to convert into customers. This article will teach you more about creating a lead scoring model and which models exist.
2021 was a year full of challenges but also opportunities for the marketing world. What the future holds is difficult to predict, but there are always a number of relevant trends that are emerging and worth following. To prepare you well for the coming year, we discuss in this blog some interesting marketing trends for 2022.
At Be Bold, we use the inbound marketing model. This focuses on customer loyalty. But what is it exactly and what can you expect from it? You can read that in this blog!
Considering getting started with Marketing Automation? You rock! After all, the implementation of Marketing Automation has many benefits for your business. Just think of an improved customer experience, increased productivity and ROI, and so on. But please don’t underestimate the implementation of Marketing Automation in your business! As a matter of fact, take into account that
Nick, you know, the anime, Thai boxing and game lover on the Be Bold team? He is our driven Technical Marketing Automation Intern. What does that mean and what is he working on day in and day out? We just asked him!
In the second part of our Be Bold Email Marketing Guide, we help you design your email. There’s more to email design than just nice visuals and cool fonts. Your email design needs to convert your reader, it has to persuade him into thinking that you are worthy of his time (and money).
Imke, you know, the Hartmint-addicted filly on the Be Bold team? She’s our enthusiastic Functional Marketing Automation Consultant. Let’s see what her days look like.
With this Email Marketing Guide, Be Bold happily leads the way through all the essential steps of email marketing. On the menu today: the settings of your email.
Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.
Fatma, you know, the music explorer and art lover in the Be Bold team? She is our always eager to learn Technical Marketing Automation Consultant. What does that mean and what are her day-to-day activities? We simply asked her!