2021 was a year full of challenges but also opportunities for the marketing world. What the future holds is difficult to predict, but there are always a number of relevant trends that are emerging and worth following. To prepare you well for the coming year, we discuss in this blog some interesting marketing trends for 2022.
Category: Marketing Automation – EN
The Bold Approach: Customer Loyalty & Customer Retention
At Be Bold, we use the inbound marketing model. This focuses on customer loyalty. But what is it exactly and what can you expect from it? You can read that in this blog!
Starting your Marketing Automation implementation well prepared
Considering getting started with Marketing Automation? You rock! After all, the implementation of Marketing Automation has many benefits for your business. Just think of an improved customer experience, increased productivity and ROI, and so on. But please don’t underestimate the implementation of Marketing Automation in your business! As a matter of fact, take into account that
Insights of a Technical Marketing Automation Intern
Nick, you know, the anime, Thai boxing and game lover on the Be Bold team? He is our driven Technical Marketing Automation Intern. What does that mean and what is he working on day in and day out? We just asked him!
The Be Bold Email Marketing Guide | Part 2: the design
In the second part of our Be Bold Email Marketing Guide, we help you design your email. There’s more to email design than just nice visuals and cool fonts. Your email design needs to convert your reader, it has to persuade him into thinking that you are worthy of his time (and money).
Insights of a Functional Marketing Automation Consultant
Imke, you know, the Hartmint-addicted filly on the Be Bold team? She’s our enthusiastic Functional Marketing Automation Consultant. Let’s see what her days look like.
The Be Bold Email Marketing Guide | Part 1: the settings
With this Email Marketing Guide, Be Bold happily leads the way through all the essential steps of email marketing. On the menu today: the settings of your email.
Personalizing emails for successful email marketing
Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.
Insights of a Technical Marketing Automation Consultant
Fatma, you know, the music explorer and art lover in the Be Bold team? She is our always eager to learn Technical Marketing Automation Consultant. What does that mean and what are her day-to-day activities? We simply asked her!
The Bold Approach: Lead Nurturing
Simply put, lead nurturing is developing relationships with your leads and nurturing them through their customer journey. It is essential because, you know as well as we do, people don’t buy something they’ve only just discovered. But how do you do it, lead nurturing?