As businesses strive to generate more leads and increase revenue, lead scoring has become a crucial aspect of sales and marketing strategies. By assigning values to leads based on their level of engagement, businesses can prioritize their efforts and focus on leads that are most likely to convert. However, choosing the right lead scoring model
Category: Marketing Automation
Personalization at scale | Build customer relationships with personalized marketing
In today’s hyper-competitive business landscape, customers have more choices than ever. Building strong customer relationships is essential for success. One of the most effective ways to achieve this is through personalized marketing. Personalization at scale allows businesses to tailor their marketing efforts to individual customers, providing a more personalized and relevant experience. This approach can
How to get the most out of Adobe Marketo Engage | Part 3: management and reporting features
In this final part of the Adobe Marketo Engage optimisation blog series, we conclude with tips on how to improve your management and we look at reporting options that give you really relevant insights.
How to get the most out of Adobe Marketo Engage | Part 2: buyer journey & engagement marketing
With Adobe Marketo Engage you can create a true transformation when it comes to lead generation, sales & marketing alignment and creating real 1-to-1 relationships. In this second part of the blog series we will consequently go deeper into the buyer journey and engagement marketing.
How to get the most out of Adobe Marketo Engage | Part 1: quick wins
You’re using Adobe Marketo Engage as a marketing automation tool but feel like you’re still missing out on some features? No worries! Sometimes by applying a few quick wins you can make a lot of progress in the adaptation of this kind of software within your company. Discover these quick wins in our blog!
Time to switch to Adobe Marketo Engage?
Are you using a marketing automation tool but is it not quite to your liking? Then it might be the ideal moment to take stock and think about switching to another (marketing automation) platform! Maybe Adobe Marketo Engage is the best option for you?