Digital MarketingMarketing AutomationMarketing Strategy

Master Class: Find the right lead scoring model for your business

As businesses strive to generate more leads and increase revenue, lead scoring has become a crucial aspect of sales and marketing strategies. By assigning values to leads based on their level of engagement, businesses can prioritize their efforts and focus on leads that are most likely to convert. However, choosing the right lead scoring model

Read more

Email MarketingMarketing AutomationMarketing Strategy

Personalization at scale | Build customer relationships with personalized marketing

In today’s hyper-competitive business landscape, customers have more choices than ever. Building strong customer relationships is essential for success. One of the most effective ways to achieve this is through personalized marketing. Personalization at scale allows businesses to tailor their marketing efforts to individual customers, providing a more personalized and relevant experience. This approach can

Read more

Marketing Automation

How to get the most out of Adobe Marketo Engage | Part 1: quick wins

You’re using Adobe Marketo Engage as a marketing automation tool but feel like you’re still missing out on some features? No worries! Sometimes by applying a few quick wins you can make a lot of progress in the adaptation of this kind of software within your company. Discover these quick wins in our blog!

Read more