Email MarketingMarketing AutomationMarketing Strategy

Personalization at scale | Build customer relationships with personalized marketing

In today’s hyper-competitive business landscape, customers have more choices than ever. Building strong customer relationships is essential for success. One of the most effective ways to achieve this is through personalized marketing. Personalization at scale allows businesses to tailor their marketing efforts to individual customers, providing a more personalized and relevant experience. This approach can

Read more

Email MarketingMarketing Automation - ENTargeting

Personalizing emails for successful email marketing

Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.

Read more

Digital MarketingEmail MarketingMarketing Automation - EN

The Bold Method: Introducing Inbound Marketing

At Be Bold, we take a different approach to marketing, which works according to the inbound marketing model. But how does that work exactly? What does “inbound marketing” mean? And what does using the inbound model mean for your marketing automation and your email campaigns? Keep reading for an introduction to inbound marketing, which will be

Read more