Digital MarketingReporting

Attribution: Why You Should Choose Multi-Touch Attribution For Your Business 

Setting up campaigns is one job, but understanding which marketing investments are generating leads and sales is something else. “To measure is to know” is what it often rings true at Be Bold. But how do you measure and compare the right data? That starts with choosing the right attribution model. An attribution model is

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Digital MarketingMarketing AutomationMarketing Strategy

Master Class: Find the right lead scoring model for your business

As businesses strive to generate more leads and increase revenue, lead scoring has become a crucial aspect of sales and marketing strategies. By assigning values to leads based on their level of engagement, businesses can prioritize their efforts and focus on leads that are most likely to convert. However, choosing the right lead scoring model

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Digital MarketingMarketing Strategy

The benefits of Closed-Loop Reporting

Businesses today are always on the hunt for ways to get ahead of the competition and make the most of their resources. A closed-loop reporting system might be the answer! By tracking progress, pinpointing areas for improvement and meeting key company goals, this system can help companies stay on top of their game. First things

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Digital Marketing

10 practical tips for LinkedIn marketing in 2023

Entrepreneur, marketeer, or freelancer? No matter who you are or what you do, LinkedIn marketing will add value to your business or job role. In addition to networking with professionals worldwide, LinkedIn offers you numerous marketing opportunities and tools. Use them for brand awareness, lead generation or for the launch of a new product, for example.

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Digital MarketingMarketing Strategy

Social media marketing: the basics

With millions of daily users, easy access and availability around the globe, social media is here to stay. In recent years, the popularity of social media has increased enormously. Not just among users, but brands and companies are also huge fans, and for them, social media has become an essential part of their marketing plan.

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