Content Marketing

Clear-cut content in 2023? Hello, content calendar! [download the free template]

Content may be king, but your customer is at least the emperor. And you better keep that emperor as happy as can be. How? With a well-thought-out content marketing strategy and a corresponding content calendar. We bet you that by the end of this blog, you’ll be wondering how on earth you could live without content planning?

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Content MarketingMarketing Strategy

Using Customer Personas to Increase Brand Engagement

First things first, what’s a customer persona and why do you need it in your life? Customer personas aren’t the same thing as creating a segmentation to tailor your marketing, as they go a step beyond simple demographics data etc. With the use of customer personas, you’ll try and evaluate which behaviors your customers exhibit

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