It has already been demonstrated several times, the corona crisis has drastically and possibly permanently changed the purchasing habits of Belgians! We search online for the best bargains, the most interesting online courses, the best DIYs… How do you as a company deal with that? Have you reviewed your digital marketing strategy or was it already completely e-commerce proof? A good strategy is essential at all times. Don’t know where to start or do you need guidance? No problem! Be Bold has worked out a bold offer where you can request a free quick scan during corona with tailored advice from our team.
Why is a digital marketing strategy important?
Many companies are present online nowadays and spend a lot of money on their digital marketing, but operate without a plan. As a result, they miss out on opportunities. Why? Because they operate aimlessly. As there is no well-thought-out direction in their work, they achieve few results. This is a waste of time and money. Creating a consistent strategy ensures that all noses point in the same direction and concrete goals are achieved.
In addition to setting goals, it’s also essential that you think about which target group you want to reach and through which channels. You can determine your target group based on customer personas. In our article Using Customer Personas to Increase Brand Engagement, we discuss how to create customer personas. Once you’ve determined your target group, it’s easier to choose which channels you’ll use to reach them. In this choice, quality takes precedence over quantity. By thinking about the target group and channels, you can ultimately strive to reach the right people in the right place with the right message and at the right time.
Start with a free quick scan
But how do you actually start creating your digital marketing strategy? As “the creator of your digital success strategy” we at Be Bold are happy to help you out with a free quick scan. This scan is meant to examine all current online activities of your company, website, social media, Google Analytics, etc.
- What works, what doesn’t and why?
- How does your website rank in Google?
- How do your campaigns perform?
- How do you track conversions?
Based on this audit, we formulate recommendations that can be used to create a digital strategy tailored to your company. Perfect to get going!
Would you like to receive a free digital quick scan?
Developing a digital strategy
After the quick scan, there is enough information to start working out the ideal digital strategy for your organisation. In order to create this strategy, we search for specific answers to the following questions:
- Which building blocks are missing?
- Who is your target group?
- What is their customer journey?
- What are your touchpoints?
- How should you approach your target group?
- What are your SMART goals?
Based on the answers to these questions, we set up your digital marketing strategy with a clear step-by-step plan in which the action points are listed according to priority. This way you get a nice overview of what you need to work on.
Implementation and optimization
There you go, your digital marketing strategy is set up, but the job isn’t done yet! Now you have to execute and implement the strategy. Then you can start measuring and analyzing the results. And finally, with the information obtained from the analyses, you can optimize your strategy. A strategy is not static, but needs to be improved regularly to benefit your business.
In other words, creating and implementing a digital marketing strategy isn’t an easy task, but it’s worth it. We at Be Bold are happy to help you with this. We go through all the stages discussed and relieve the burden on your shoulders.
Could you use some help in creating a bold digital marketing strategy? Contact us for a free quick scan and more information.