As businesses strive to generate more leads and increase revenue, lead scoring has become a crucial aspect of sales and marketing strategies. By assigning values to leads based on their level of engagement, businesses can prioritize their efforts and focus on leads that are most likely to convert. However, choosing the right lead scoring model
Author: Louise Verschelden
The benefits of Closed-Loop Reporting
Businesses today are always on the hunt for ways to get ahead of the competition and make the most of their resources. A closed-loop reporting system might be the answer! By tracking progress, pinpointing areas for improvement and meeting key company goals, this system can help companies stay on top of their game. First things
How to Improve Your Digital Customer Experience (CX)
Are you looking how to improve your digital customer experience? If so, this article is for you! It covers the importance of having a CX strategy, why you should focus on it in your marketing, and how to improve it within your company. Let’s read and learn more about what you can do to give
Personalization at scale | Build customer relationships with personalized marketing
In today’s hyper-competitive business landscape, customers have more choices than ever. Building strong customer relationships is essential for success. One of the most effective ways to achieve this is through personalized marketing. Personalization at scale allows businesses to tailor their marketing efforts to individual customers, providing a more personalized and relevant experience. This approach can
10 practical tips for LinkedIn marketing in 2023
Entrepreneur, marketeer, or freelancer? No matter who you are or what you do, LinkedIn marketing will add value to your business or job role. In addition to networking with professionals worldwide, LinkedIn offers you numerous marketing opportunities and tools. Use them for brand awareness, lead generation or for the launch of a new product, for example.
11 tips to improve your SEO in 2023!
Would you like to find out how you can optimize your website through SEO (Search Engine Optimization)? Then check out our full list of tips & tricks in this blog post!
Clear-cut content in 2023? Hello, content calendar! [download the free template]
Content may be king, but your customer is at least the emperor. And you better keep that emperor as happy as can be. How? With a well-thought-out content marketing strategy and a corresponding content calendar. We bet you that by the end of this blog, you’ll be wondering how on earth you could live without content planning?
Insights of a Technical Marketing Automation Intern
Nick, you know, the anime, Thai boxing and game lover on the Be Bold team? He is our driven Technical Marketing Automation Intern. What does that mean and what is he working on day in and day out? We just asked him!
Download your free content calendar template
Social media posts, blogs, newsletters, white papers… It’s easy to lose track of all your content. A content calendar will bring relief! Organize and plan your content with our easy-to-use content calendar template.
Social media marketing: the basics
With millions of daily users, easy access and availability around the globe, social media is here to stay. In recent years, the popularity of social media has increased enormously. Not just among users, but brands and companies are also huge fans, and for them, social media has become an essential part of their marketing plan.