Karen, you know, that dino, healthy food and dance lover on the Be Bold team? In addition to the management of Be Bold, she also deals with project management, business development and marketing strategies. Let’s see what her days look like.
Author: Karen Dieleman
The Bold Approach: Lead Nurturing
Simply put, lead nurturing is developing relationships with your leads and nurturing them through their customer journey. It is essential because, you know as well as we do, people don’t buy something they’ve only just discovered. But how do you do it, lead nurturing?
The Bold Method: Introducing Inbound Marketing
At Be Bold, we take a different approach to marketing, which works according to the inbound marketing model. But how does that work exactly? What does “inbound marketing” mean? And what does using the inbound model mean for your marketing automation and your email campaigns? Keep reading for an introduction to inbound marketing, which will be
Using Customer Personas to Increase Brand Engagement
First things first, what’s a customer persona and why do you need it in your life? Customer personas aren’t the same thing as creating a segmentation to tailor your marketing, as they go a step beyond simple demographics data etc. With the use of customer personas, you’ll try and evaluate which behaviors your customers exhibit