Emails can provoke two kinds of reactions. Users can get irritated when they receive an email or they can look forward to another email. You get this second response by setting up your email marketing properly. Personalizing your emails plays an important role in this.
Fatma, you know, the music explorer and art lover in the Be Bold team? She is our always eager to learn Technical Marketing Automation Consultant. What does that mean and what are her day-to-day activities? We simply asked her!