Setting up campaigns is one job, but understanding which marketing investments are generating leads and sales is something else. “To measure is to know” is what it often rings true at Be Bold. But how do you measure and compare the right data? That starts with choosing the right attribution model. An attribution model is
Author: Arno Liesse
Marketing trends for 2022
2021 was a year full of challenges but also opportunities for the marketing world. What the future holds is difficult to predict, but there are always a number of relevant trends that are emerging and worth following. To prepare you well for the coming year, we discuss in this blog some interesting marketing trends for 2022.
The Bold Approach: Customer Loyalty & Customer Retention
At Be Bold, we use the inbound marketing model. This focuses on customer loyalty. But what is it exactly and what can you expect from it? You can read that in this blog!
Insights of a Project Manager & Marketing Strategist
Arno, you know, the movies and series trivia master, travel lover and rad dad on the Be Bold team? As a Project Manager and Marketing Strategist he ensures that projects run smoothly. But what does that mean and what do his days look like? We asked him!