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Your checklist of Do’s & Don’ts before Sending out your Email Campaign

By Imke Melis

Your checklist of Do’s & Don’ts before Sending out your Email Campaign 

Welcome to your new favorite checklist before you send out your email campaign 

Whether you’ve used email as a marketing tool before or this is your first – it doesn’t matter. This list will come in handy whenever you feel like double-checking your campaign before you press “SEND NOW”.  

Let’s get to it: 
 

Look before you leap  

Be as appealing as possible  

Functionality over design  

Insert content with caution  

Report in order to reap the benefits  

It can be tempting to rush through this checklist and quickly get your campaign out the door. But taking the time to structure your campaigns now will pay off in the long run, and it will help you reduce your future workload and get you closer to your goals. Good luck!  

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